Project Overview

The Furmark project is a natural extension of the successful WelFur Mobile Application (WMA) project. IFF, representing the global fur industry with 56 member associations across 40 countries, has been promoting fur-related businesses, supporting designers and retailers, and regulating industry practices and trade for over 50 years. IFF establishes certification and traceability programs focusing on animal welfare and environmental standards. Its members, including farmers, trappers, dressers, manufacturers, brokers, auction houses, retailers, and designers, sign a code of conduct, committing them to adhere to their in-country laws. Our role in the Furmark project was to assist IFF in implementing a global database.

 

Project Execution

Unlike the WMA project, the Furmark project did not require an app because the IFF's certification criteria do not involve sending assessors to the field. Instead, Visian Systems' team developed new methods for collecting, manipulating, and storing additional data. It enables the management of vast number of farms and auction houses spread over a wider geographical area. To better understand the overall project, we recommend to review the WMA case study. In addition to the features already included in the previous project, Furmark had to incorporate new in-country certification programs and implement a global database.

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Project Results

The Furmark project successfully established a global certification and traceability system for natural fur with independent, science-based protocols certified by recognized third-party bodies, providing consumers with transparency and confidence in their fur products. We implemented new methods of collecting, manipulating, and storing data to manage several farms and auction houses spread over a broader geography. Furmark also incorporated new in-country certification programs and implemented a global database, reflecting its goal of promoting fur-related businesses, supporting designers and retailers, and regulating industry practices while adhering to in-country laws.

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