Ice Comms' CRM

Managing customer relationships was never that easy


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Project Overview

Since 2008, Ice Communications has focused on building and maintaining solid relationships with customers and suppliers. In 2020, they approached us with the challenge of creating a CRM system. The idea was to create a platform to store each employee’s prospects and leads data. But you could also schedule tasks, create and manage teams, generate quotes and present sales and other important information through several dashboards. They started development with a third-party company before working with us. Our goal in the project was to fix all the problems left out, create new features and put the platform to work. In that period, we expanded our team development. Because of that, we were able to us to deliver a high-quality product in just time.


Project Execution

Visian Systems’ key challenge was to have a clear understanding of Ice Communications’ culture and their pre and post-sales strategies and procedures, as well as the way they visioned the expansion of their customer base, the reason why a clear and yet truthful communication channel had to be established. Unlike scientific applications where outputs result from precise and well-defined mathematical algorithms, CRMs are good examples of a class of IT applications where the key factor for succeeding is the extent to which the system will be able to capture relevant data, showing adherence to the client’s strategy, pleasing not only users but mainly the upper management in their decision-making processes. For this prject, we chose Laravel, a PHP framework ideal for developing web systems with a model–view–controller design. We used Javascript, Vue.Js, Django framework and MySQL to implement required features. At last, we also integrated the platform with DocuSign to streamline sales.


Project Results

Over a year, Visian Systems successfully developed and implemented several essential features for Ice Communications. These features include creating quotes, purchase orders, notifications, import/export prospects, tariffs, bolt-on and hardware information, and user, company, and contact profiles. Additionally, Visian Systems implemented task and team menus to streamline Ice Communications' client management processes. These features improved Ice Communications' client management capabilities and helped define action plans to increase customer retention and loyalty. By providing Ice Communications with a centralized platform for managing customer data and streamlining processes, Visian Systems played a significant role in supporting the company's growth and success.

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